Consultant specialized in online visibility are numerous: communication agencies, web agencies, advertising space salesforces....

In 1996, studies conducted by 5th avenue specialists concluded that internet, was, by nature, a media which increased traditionnal advertising efficiency at lower cost.

Actually, things are sligthly different: if online success stories are various, they are seldomly the result of traditionnal banner advertising.

Controling one's image on the net is difficult as anyone can speak: forums, blogs, chats are place where high preicision from those who which to use them for commercial purposes.

Neodia created early 2009 a unique metrics: cost of the minute of attention

Comparing the quality of a contact through a banner, of exposition to a brand though a post in a blog or following a web site visit generated by a search engine, which are hardly comparable, as the leve of attention, motivations and context are tant le niveau d'attention, les motivations et le contexte du contact differ.

Neodia is the first agency in Europe to offer a unique efficiency comparison tool of any online promotion campain taking part in strengthening your customers relation to your brand.

The first results produced by this tool are confounding: :

• organic search engine trafic appears to be the promotion action that offers the lowest cost of minute of attention
• advertising through banners records, most of the time, a cost of minute of attention, three times higher than that of a video based advertising campains

Neodia is, therefore, able to analyze the efficiency of any campaing you conducted.

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Relations Neodia services (english version to come)